Groups 1

Group problem solving

Creative solutions
Have you been involved in brainstorming to generate ideas?

Brainstorming is often used, in the workplace, to produce creative solutions to problems where there is no one correct answer.

But brainstorming in groups actually inhibits creativity. Four individuals working alone can produce a greater number of ideas than four working as a group.

The 4 rules of the Brainstorming Technique
The 4 rules of the Brainstorming Technique devised by Alexander F. Osborn, a director of a New York advertising agency in 1939:

• No criticism of members ' ideas 

• The more radical or bizarre the idea the better

• Seek quantity not quality of ideas

• No suggested ideas to be rejected

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