Business Letter 5
Main body (contd)
Language
Write using language that can be easily understood and avoid jargon, buzzwords
and abbreviations.
Use a positive style rather than negative. People respond more favourably
to positive messages and this reflects much better on the sender and employer.
Avoid negative statements such as 'won't happen', 'cannot be done', 'impossible
to achieve' and words that perhaps convey unpleasant feeling or outcomes
such as 'deficient', 'unfortunately', 'regret' etc.
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Compare these 2 statements as examples of style:
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'We have reviewed your request for additional help for your
small project and unfortunately and with regret we have to inform
you that is impossible to supply any assistance within what we consider
to be an extremely unrealistic timeframe.'
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'Thank you for your recent letter enquiring about additional
help for your interesting project. We are certain that we can be
of assistance and would be fully prepared to allocate the resources
you need if there could be a small amount of flexibility in the
time-scale.'
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Both statements say the same thing but statement two is much more
positive than statement one.
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