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Effective Communication
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Effective Communication

Introduction

Module 1: Principles of Communication and Verbal Skills

Communication Process

Perception

Influencing

Listening

Summary

Hints and Tips

Module 2: Written Communication Skills

Writing Skills

Perception

Business Letters

Writing Reports

Email

Summary

Hints and Tips

Resources

Perception 1

Perception
A person's perception affects communications.

Each person has their own view of reality. In other words, a group of people may:

  • Physically see or hear the same thing, but have their own version of what is seen or heard

  • Hear or read the same message, but apply a different interpretation to it

  • We interpret information further by making inferences and drawing conclusions

  • We base feelings and actions on our perceptions

  • Our interpretation of another's behaviour is based on values, beliefs and experiences


Perception
Perception affects communications. This interaction shows the viewpoints of three people to meeting the same individual:

Teenage Girl
He looked a bit like my Dad - but so boring in that suit. His tie was cool, so maybe not that bad after all. He kept using long words I didn't understand.

Thirty-something Male
Respectable, self-assured and smartly dressed - and his tie was rather trendy. He knew his stuff and said all the right things.

Older Lady
What a smarmy young man - he was neat and tidy and with-it, but that tie! He used a lot of jargon, I think he was trying to confuse me.

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